Overall Assessment

This is a rare opportunity to acquire a brand that has achieved profitability and elite performance metrics from its very first month. This is not a 'starter store'; it is a professionally realized, premium men's lifestyle brand with a fanatically engaged audience and a precisely engineered, high-octane customer acquisition engine.

Data-Proven Performance: Elite E-commerce Metrics

This business isn't based on projections; it's based on proven, real-world results from its first 30 days of operation—achieved entirely with cold traffic campaigns. All data reflects the brand's powerful ability to convert new audiences, without relying on remarketing.

• Initial Revenue: ~$3,000
• Peak ROAS (Return on Ad Spend): 7x
• Peak Store Conversion Rate: 5% (2-3x the industry average)
• Customer Acquisition Cost (CAC): Achieved at <$20 on cold traffic, proving a highly efficient acquisition model.
• Exceptional Lead Generation: The on-site email subscription form converts at an average daily rate of 5-10% (rated "Excellent" by Klaviyo), with peaks as high as 17%. This is 2.5x to 5x the industry average of ~2%, rapidly building a valuable email list (~600 subscribers in the first month).

These metrics demonstrate a highly efficient and scalable customer acquisition engine, ready for a new owner to fuel with a larger budget.

The Unfair Advantage: Elite Profit Economics

The brand's hero products boast exceptional unit economics, providing massive flexibility for marketing spend.

• Gross Margin: ~83-85% on core products.

• Net Profit per Ad-Driven Sale: ~$37.50 (based on a $69 product and a $20 CAC).

Beyond Unit Economics: The High-AOV Ecosystem

The brand's true scalability lies in its collection-focused ecosystem. The business is engineered to encourage building a collection, which dramatically increases Average Order Value (AOV) and profitability per customer. Real-world data shows a typical 2-item order has an Average Order Value (AOV) of ~$160, capable of generating a net profit of over $110 from a single customer.

The Brand Concept & Strategy

The brand's core philosophy is 'rebellion against the standard.' It transforms a ubiquitous tech product into a powerful statement of personal identity for an affluent, male audience. The entire product ecosystem encourages collecting multiple high-margin items, with a product roadmap that includes further expansion into complementary products and the broader EDC (Everyday Carry) market.

What's Included

✓ A Unique, Premium .com Domain & Brand
✓ Complete, Powerful Brand Story & Identity
✓ Fully Configured, Scalable Shopify Store
✓ Professional Copywriting & High-Quality Visuals
✓ Proven Ad Creatives & Performance Data
✓ Direct Connection to Vetted Suppliers

The Offer

Asking Price: $49,900 USD

This is a complete acquisition of a profitable business asset. Access to full details (including name and URL) is granted after signing a Non-Disclosure Agreement (NDA). Transfer within 3-7 business days.